Structured content, schema, and authority signals engineered so AI-generated answers feature your brand above the competition.
"AI keeps summarising my competitor's articles, not mine."
GEO (Generative Engine Optimisation) is the practice of structuring content, schema, and authority signals so that when generative AI systems summarize an answer, they cite your content accurately instead of a competitor's.
AI-generated summaries are replacing the click for a growing share of searches. If your content is not built in a way generative engines can extract and cite cleanly, you lose that visibility even when your content is the better source.
A short discovery call to understand what you actually need, not a generic checklist.
The work gets built and executed, with you seeing progress, not silence, along the way.
Real results tracked and refined, so the work keeps improving after launch, not just at it.
Content architecture built for how generative AI reads and cites sources
Schema and structured data implementation
LLMs.txt style crawlability improvements
Citation tracking across major generative engines
SEO, AEO, and GEO all deal with getting a brand found, but they focus on different systems and different behaviors. Most businesses only have the first one covered.
SEO Search Engine Optimisation | AEO / AIEO AI & Answer Engine Optimisation | GEO Generative Engine Optimisation | |
|---|---|---|---|
| Primary Focus | Ranking in traditional search engine results pages | Being recommended directly by AI assistants like ChatGPT, Gemini, and Claude | Being accurately cited when generative AI summarizes an answer |
| Where It Shows Up | Google, Bing search results | AI chat assistants and voice answers | AI Overviews and generative summaries embedded in search |
| Key Tactic | Keyword targeting, backlinks, technical crawlability | Structured authority signals, brand mentions, direct-answer content | Schema markup, content architecture, source citation optimisation |
| What Success Looks Like | Page 1 ranking for target keywords | Brand named when someone asks an AI assistant about your category | Your content cited as the source in an AI-generated answer |
These three overlap and reinforce each other, but none of them substitutes for the others. A site can rank well on Google and still be invisible inside ChatGPT.
One free call to see exactly where you stand and what moving the needle would actually take. No pressure, no pitch deck.
A month of myth-busting in one place. Twenty common SEO beliefs, each rated true, false, or it depends, with a link to the full breakdown. Bookmark it, and send it to the next person who says 'Google penalizes duplicate content.'
Read Article →Every few months a new acronym arrives claiming SEO is obsolete. GEO, AEO, and AIEO are the latest. Here's an honest look at what overlaps, what's genuinely different, and which claims to ignore.
Read Article →'We want to rank number one' used to be a reasonable goal. Now it's often the wrong one. Here's why position matters less in some places and more in others, and what to chase instead.
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