Future-proof your brand by optimising for AI-powered answer tools like ChatGPT, Gemini, and Claude. The new frontier of discoverability.
"ChatGPT recommends my competitors. Not me."
AIEO (AI Engine Optimisation), also called AEO (Answer Engine Optimisation), is the practice of structuring a brand's content and signals so AI assistants like ChatGPT, Gemini, and Claude recommend and reference it directly in their answers.
People increasingly ask an AI assistant instead of typing into Google. If your brand is not part of how that assistant answers questions in your category, you are invisible in a channel that is only growing, regardless of how well you rank on traditional search.
A short discovery call to understand what you actually need, not a generic checklist.
The work gets built and executed, with you seeing progress, not silence, along the way.
Real results tracked and refined, so the work keeps improving after launch, not just at it.
Audit of current AI visibility across major assistants
Structured signals that establish your brand as a credible source
Content restructuring for direct-answer clarity
Ongoing tracking of AI citation mentions
SEO, AEO, and GEO all deal with getting a brand found, but they focus on different systems and different behaviors. Most businesses only have the first one covered.
SEO Search Engine Optimisation | AEO / AIEO AI & Answer Engine Optimisation | GEO Generative Engine Optimisation | |
|---|---|---|---|
| Primary Focus | Ranking in traditional search engine results pages | Being recommended directly by AI assistants like ChatGPT, Gemini, and Claude | Being accurately cited when generative AI summarizes an answer |
| Where It Shows Up | Google, Bing search results | AI chat assistants and voice answers | AI Overviews and generative summaries embedded in search |
| Key Tactic | Keyword targeting, backlinks, technical crawlability | Structured authority signals, brand mentions, direct-answer content | Schema markup, content architecture, source citation optimisation |
| What Success Looks Like | Page 1 ranking for target keywords | Brand named when someone asks an AI assistant about your category | Your content cited as the source in an AI-generated answer |
These three overlap and reinforce each other, but none of them substitutes for the others. A site can rank well on Google and still be invisible inside ChatGPT.
One free call to see exactly where you stand and what moving the needle would actually take. No pressure, no pitch deck.
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